1.
BE: CREATIVE
Design and create next generation buildings that are efficient, effective, sustainable and exceed the needs of occupiers
2.
BE: ENTREPRENEURIAL
Embrace independent thinking that challenges the over programmatic and commoditized approach to investing
3.
BE: CONTRARIAN
Remain curious, appraise the differentiated view and query industry “norms”
4.
BE: RELEVANT
Pre-empt the transformative impact of societal, environmental and regulatory change on investment strategies
5.
BE: SMART
Consider how technology will directly and indirectly impact the appeal and relevance of asset types and corresponding occupier and investor demand
6.
BE: RESPONSIBLE
Seek to enhance the environmental performance and energy efficiency of the built environment
